Data JEO Review , Last time I wrote about the term Cross Media and what its definitions are, in case you missed here's a brief overview.

Cross Media is the all encompassing term for broadcasting one marketing campaign across a spectrum of media formats. It literally means to "Cross Media" by taking one campaign and distributing it to a multitude of channels the marketer and their company are getting multiple touch points with the their target audience to maximise their investment and the results of their campaign.

One of the most effective methods in the marketing mix and one that produces extraordinarily high responses is Personalised and Variable data marketing. In the past I have talked about PURLs but they go hand in hand with one of the most effective forms of communication, Email Marketing.

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Email Marketing has a whole plethora of different formats and many people will agree/disagree with the most effective format for Email Marketing. My top 5 tips for a successful Email campaign are as follows:

Pick a fantastic subject line. The subject line has to grab the recipient's attention from the outset to encourage them to open the email.
Don't use too many images in the body. A lot of email service providers will block pictures or send the email straight into the junk folder.
Keep the email brief and to the point. Don't waffle on, the recipient will quickly close it and delete it.
Be clear in the message. Clearly state your intentions and what you expect from the recipient.
Make the copy enticing. Draw the recipient into the email and make them want to click through.

Cross Media are one of the UK's leading variable data marketing companies. Wrorking laongside agencies as well as SME's and larger corporate organistiatoons, we can help you to maximise every campaign you send out.

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