Precise scientific approach to search engine optimization. We use advanced statistical methodologies to determine all the metrics needed to rank with today's Hummingbird algorithm. There is a broad misconception about SEO and it affects business owners and so-called SEO experts alike. This is because many view their Seattle website as a brick-and-mortar store, where the home page represents their only entry point to the products offered inside. As a result, SEO keywords and phrases are loaded onto the homepage until all definition and cohesion is sacrificed with the misguided hope that some of the keywords will be effective.