Plenty Of Fish says it is a "100% Free Online Dating Service for singles", that is a lie, they have a paid "UPGRADE" option. This is absurd and illegal. The government should do something to stop this huge website from continuing with the false adverstising / deceptive advertising / misleading advertising. Won't the Federal Trade Commission do anything? Plenty Of Fish should be sued. If a website charges their users for any service at all then it is not "100% Free". read full review »