Why on earth is everyone freaking out? Ive burned my finger on several occasions, while drunk ofcourse, forgetting that I had a lit cigarette in my hand. I just wish they could find a solution to prohibit lighting the wrong end of a marlboro light when your drunk. But seriously, was it this bad when they changed the 1960's marlboro red colors to the less of a cherry red to a brighter red in the mid to late 70's? Is it that big of a deal people? You still get your nicotine, that we obviously and desperately need. Would anyone have noticed if it weren't on the pack or if we wouldn't have been told? Probably not. You wouldve just sucked harder. If you don't like it, switch. But the other companies are all going to follow suit if this little plan sticks. So, shut up, light up, and suck harder to keep your preciouse little life line lit, I know I will. Have a great day and thank you for smoking.