The locksmith industry in America, and in particular, New York City, has a very bad reputation, and not without good reason. There’s a lot of misleading information and not-so-honest marketing techniques going around out there by dishonest companies. On one hand, a lot of these companies or dispatch centers will tell you exactly what you want to hear on the phone, while on the other hand, those same companies will do the exact opposite of what was agreed upon when they arrive for help. Those companies will use the old bait and switch method by letting a customer think a specific service will cost a certain amount while actually charging seven or eight times more. It is a truly reprehensible tactic, but unfortunately that’s becoming the standard in the industry today.