The commercial shows a group sitting at a table for dinner, one of the three people has an AT&T cell phone - which the woman suddenly notices has what is supposedly a very realistic picture of a spider on it - so realistic that the other guy at the table takes off his shoe and beats the phone to "kill" the spider... The woman SCREAMS HER HEAD OFF... this is such a startling thing to hear in a commercial... the premise is funny, the topic is fine, but having someone SCREAM in fright during a commercial - and go on for several seconds... is VERY annoying... I don't understand why companies are resorting to this kind of attention grabbing that honestly offends many people... it is such a stereotype for the woman to scream and the man to kill the spider too... and the abuse of the product - what message is that giving? it's ok to smash someone else's cell phone? It's really just the noise - commercials are louder already than the regular part of a show - so having the SCREAM is almost as annoying as someone repeating themselves over and going on and on about a topic... lol