I also cannot believe the poor taste (pardon the pun) of Baskin Robbins for using this commercial. What does this tell children? That it's okay to act like a child when it comes to ice cream. That it's okay for grown ups (?) to scream at children. WHAT! Every time it comes on TV I have to turn it off, and no, it does not make me want to eat Baskin Robbins ice cream.