Anybody can sell on this site just like on ebay. several problems, the individuals auctions have reserves and you might spend 50.00 trying to win a 150.00 item, you win the item and go to check out and see the reserve price is same as retail price. but not to worry, you dont lose they say. if you do not want to pay the reserve price which is retail overinflated, your lost bid money goes as credit to the 2nd chance mall where again you get to choose from crappy merchandise you can buy anywhere much cheaper. STAY AWAY!!!