Calton Datx is an AI-powered audience measurement and analytics platform designed primarily for out-of-home (OOH) / digital out-of-home (DOOH) advertising. It transforms traditional billboard and outdoor advertising into a data-driven medium by providing real-time insights into who sees the ads — whether pedestrians or vehicles — and how they engage with them. Calton Datx aims to “close the gap between digital precision and traditional advertising,” offering advertisers and media owners the tools to measure, analyze, and optimize their campaigns based on actual audience behavior, rather than estimates or assumptions.