CAREFUL the new foam is UNPREDICTABLE & Clairol does not stand behind their product! In fact I doubt that they even tested the product sufficiently before bringing it to market. I have been coloring my hair for years and years using a competitor's product and have never had any problems. This morning I used Nice'n Easy foam 5rb (medium reddish brown) and after 22 minutes my hair was pitch black! I called the customer service line and the only solution that they offered was to strip the color from my hair and then re-color with another nice'n easy product. When I told the rep that I was afraid to use 2 more processes on recently colored hair (I figure this would damange my hair and even perhaps make it fall out of my head!!)- he told me that perhaps I should go to a hair salon to have it done - at my expense of cause! I find it amazing that even in these tough economic times a company with a consumer name an repretation of Clairol would basically tell their unsuspecting customers that even though (through no fault of the customer) their product worked in a awful and unexpected manner- The CUSTOMER IS ON THEIR OWN. CLAIROL WILL NOT DO ONE THING TO RECTIFY THE SITUATION THAT THEY CAUSED.