Background music is at 70db or louder. We have complained to the store manager several times and asked to turn the volume down some. We were informed that the volume was set remotely from the home office, whever that is, and they had no local control. Manager was not inclined to tell us where the home office is or whom we should contact to lodge a complaint. Meanwhile, we have invested in hearing protection, such as you wear at the firing line when shooting guns, and find that does a reasonable job.