Trade Promotion Management
With effectmanager account management software, all data is aggregated and there is no double input. This rids Key Account Managers of data in different Excel-sheets and provides an easy account planning tool. Trade Promotion Management is optimized with a simple overview of all your promotions in one place.
With effectmanager’s Trade Promotion Management solution you can:
• Easily plan trade promotions and get a 12-month plan.
• Confirm volumes with customers in due time for confirmed promotions.
• Add POS data for an even better evaluation of your trade promotions.
The promotion planning process is made easy with a complete overview of trade promotions across customers and products. It is very easy to plan a new promotion and after seeing an introductions video you will be able to plan approximately 45 new promotion per hour – all it takes is 3 simple steps:
1. Enter promotion start and end date
2. Add your trade spend
3. Add products to the promotion
Plan and copy existing successful promotions to several future periods and plan an entire year at once. When copying trade promotions, the prices and volumes are automatically updated.
With an export file of your trade promotions, it is easy to make bigger changes, like trade spend or products, to several of your promotions at one time. When the file is imported the changes are immediately changed in effectmanager. Leaving 15% more time for the Key Account Manager to analyze and plan future promotions.

With effectmanager you will be able to show your customers a 12-month plan, including profitability. Showing the customer, you have their best interest in mind will help you build more trust and a better relationship with your customers.

Getting promotion confirmation from your customers, allows you to adjust your forecast and secure volumes in due time for the trade promotion. Effectmanager offers a Promotion Confirmed stage, that improves forecast accuracy and timing for your demand planners to secure accurate volumes are available on stock. Accurate delivery and promotions dates are important insights for optimizing forecast and demand planning. Bettering your forecast accuracy by 10%.

For even better evaluation of your trade promotions, effectmanager offers to add POS data and Tilbudsdata to the stage Promotion Completed. With these insights it is very easy to make promotion reports for your customers, providing them with a complete overview of their profit.
Promotions are easily evaluated with the complete P&L for both you and your customers – helping you focus on the double profit line.
Integration with both internal and external data combined with automatic baseline calculations and P&L statements provide highly valuable insights into the budgeting process. With the combination of POS data and trade promotion insights, you get a complete overview of the trade spending, investments, and profitability on each promotion. Bettering your earnings in the promotion profit by up to 5%.

https://www.effectmanager.com/trade-promotion