After going through the lengthy process to build my "profile", in order to contact any of my "matches", I had to upgrade to a "gold" membership. Their listing in a search engine result says: The best and most effective dating network for singles over 50! ... Totally Free To Place Profile and contact with millions of quality members now! ...
http://www.freeseniordating.net/
This is absolutely not true. I plan to delete my account, but I have to figure out how first.