Giuffre advertised the 2010 KIA Forte EX for $12999. In the New York Daily News. I called and was told that they had them in stock for the advertised price and the only additional cost would be sales tax and license plate and title fees. When I got there I was told that for that price I would has to qualify for certain incentives and that the would be an additional destination charge of $695. and preparation charge of $795. The ad is highly deceptive, they should not be able to advertised a retail priced after qualifying incentives. Its been while since I purchased a new car and forgot how devious these people were. Giuffre's was a waste of time.