I am shocked that J C Penney allows its online customers to be duped by this scam. I ordered a pressure cooker online and rejected the '$10 off' offer associated with the online purchase, because it did not appeal to me. I paid full price for the purchase. Unfortunately, all of my confidential information - name, address, account number, etc - was given to this 'Family Fun Rewards' company even after I refused the '$10 off'. DO NOT ORDER ANYTHING FROM J C PENNEY either online or by phone if you don't want them to bill your card a monthly charge (now $9.95/mo) forever. This is the most insiduous ripoff I have ever seen.