July is a travel brand known for its luggage, travel bags and accessories. Focus on the parts of travel you love. We exist to bring better design and thinking around how we travel. To elevate your travel standard from product-buying to being augmented around the experience of considered design and service. Simply put, July is here to ensure you can focus on the parts of travelling you love. We designed a new wheel and handle housing so we could create a unique eggshell shape around the corners. This additional curvature innovation was designed to create more bounce back on hard knocks at the polycarbonate’s weakest points: its bends and corners. We then worked to reinforce the case with custom anodised aluminium bumpers for added protection. We even created our own scratch-proof texture on a sophisticated yet minimalist shell that's a fresh look in a market full of unnecessary frills. Ultimately our model is to democratise unbreakable and lifelong design.