A recent commercial shows the M & M characters emerging from a freezer. One says that his "M" has shrunk. The other asked didn't he know about 'shrinkage'... a reference from an adult comedy show "Seinfeld" which reference a part of the male anatomy. This crude attempt at humor is not only dated but inappropriate for children who see these cartoon characters as toys. In fact, the company markets them as stuffed toys, candy dispensers, etc. The marketing dept. needs to understand that you can't have it both ways.