Whoever came up with the $10.00 off every $25.00 for Macy's with the fine print "does not apply to morning specials" should be ashamed of him- or herself. This coupon was made available on 11/26/08 and 11/27/08. I am a long-time customer and have always looked forward to deals like this to shop at Macy's. On this Black Friday, I was at South Coast Plaza's Macy's and have seen so many customers disappointed and felt cheated because their coupons were not honored. If many of the shoppers had read the fine print, they would know that the coupons are really worthless since most items in the store were morning specials, and probably would not have even bothered going to Macy's. Maybe this is Macy's plan, to lure customers into their stores, but I think Macy's has lost many customers this past week. It's stupid advertising, especially during an economy crisis like the one now, when there are so many people looking forward to deals who came with great disappointment. It is just too sad.