What has happened with cigarettes is completely un-acceptable. There is no reason that we should have to take this lying down. These new FSC cigarettes are supposed to make it harder to start fires. Well, it is NOT harder to start a fire when the fire falls off of your cigarette and into your lap, carpet, sofa, etc. And the taste? Disgusting! There used to be nothing better than that first cigarette in the morning or after a meal, however, that cigarette now tastes awful, makes me dizzy and causes me to feel nauseated. What is PM, USA going to do about this? Surely, they understand that they are in danger of losing so many customers that they will eventually have to close the doors? Don't they? Is there a plan to bring back cigarettes that taste good without that nasty flavor? I do understand that they are trying to do but the outcome is that cigarettes are starting more fires and customers and being alienated. Come one PM, USA- Surely this is NOT the best you can come up with...