MISSION The of Business Improvement District (BID) of Coral Gables' mission is to promote commercial vitality to Miracle Mile and Downtown Coral Gables, and to act as a strategic catalyst for the overall improvement of the area. Through the implementation of marketing and advertising programs, and engagement in the form of advocacy, this collective organization of property owners and merchants position Downtown Coral Gables as a desirable place to shop, dine, play, live and do business.