I ordered a coat from ModCloth after receiving an email "to hurry and order because we got limited quantities back in stock." I ordered the coat as it showed they still had quantities available.

A WEEK LATER I received a very insincere OOPS email -- we made an error in our inventory, sorry we don't have the item, blah..blah..blah. But we'll give you 10% off an item that you don't want and didn't order.

Geez, thanks for the graciousness of extending a 10% discount off an item I don't want while totally failing to ship the item I ordered.