I also fell into the trap of ordering teeth whitening products and found several charges to my credit card from (Naturals, Natural Sources, Ultrafres, Ultrafreshwell 8) These are some of the names this outfit hides behind. I discovered about 22 other listings for these people.
My credit card was invoiced a total of $322.45 in unauthorized charges. I contacted the credit card company and disputed these charges. After several letters and 5 months I did finally receive a refund of these charges. (I had paid the invoiced amount to avoid accunulating interest charges).
All of my letters of complaint were sent to the South Beach Bright address with copies to: FBI Internet FraudDivision, Federal Trade Commission - Internet Fraud Division, USPS Postal Inspector - Fraud Investigation Division, and the Florida BBB Complaint Division. I don't know if these agencies intervened on my behalf - but I did get my money back.