To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Chief Networking Officer) raving about a product that was an alternative to the growing trend for more drastic measures like cosmetic surgeries or constricting shapewear.