NewmanPR

2140 S. Dixie Highway, Suite 203,
Miami, Florida, 33133
Office Phone : (305) 461-3300
Email : [email protected]
Website : http://www.newmanpr.com/

Payments Accepted
Check; Credit Card



Public Relation, social Media, Leisure Travel, Marketing, Cruise, Travel


The NewmanPR approach to public relations marketing is simple:
Know your client's business and goals, know what's news and know the media.


About Us


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Since 1946 NewmanPR has been providing clients creative, customized and cost-effective marketing communications services. We help clients define their goals and then communicate their messages by aggressively seeking coverage in consumer, broadcast, trade and social media.
NewmanPR specializes in building product awareness for clients through services that include writing, editing, news photography, desktop publishing, graphic design, video production, special events, Internet and new-media services. We also have considerable experience in crisis and issues management.

Our client retention rate is a testament to our dedication and success — 73 percent of current clients have been with us more than 10 years. One — the Florida Keys Tourism Council — has been a client since 1980.

A media campaign is only as good as the people behind it. Our principals and senior executives come from a variety of backgrounds, have firsthand knowledge of the travel industry and journalism experience. With keen insight into what drives media to cover a story, agency personnel communicate every day with North American and international journalists who know and trust us.
NewmanPR is an active member of a number of professional organizations, including:

Society of American Travel Writers
Florida Outdoor Writers Association
Outdoor Writers of America
International Culinary Tourism Association


Services
The NewmanPR team is capable of providing a wide range of services. Not every client has the same requirements, and we work with each account to customize fulfillment of daily and long-term needs.


Public Relations and Media Relations Services:

Professional writing and editing of press releases, backgrounders, information pieces, newsletters, tourism alerts, speeches, position papers and correspondence
Development of Web site content and Web site analysis
Day-to-day client contact and communication
Crisis/emergency communications planning and management
Issues identification and management
Direct contact with journalists
Database development and management
Media list development and management
Media relations support for special events
Media event planning and execution
Distribution via e-mail of releases, news alerts and communiqués to journalists
Distribution via e-mail of newsletters and alerts to appropriate entities
Individual and group media familiarization trip planning, execution and, where necessary, hosting
Representation at appropriate exhibition venues
Video scripting and production and post-production supervision
Monthly or quarterly PR activity reports and clip books
Special event planning and management

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Social Media Services:

Web site design and hosting
Blog design, conception and content production/management
Social media communication and monitoring
Online reputation monitoring and management

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Additional Services:

Graphic design
Printing oversight
News photography and electronic distribution to media outlets and wire services
Updating photo library
Videography, video post-production and tape duplication
Media monitoring of print, television and Internet

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A La Carte PR Services:

We recognize that many small businesses might recognize the value of public relations, but feel they cannot afford a full-blown media relations campaign or a monthly retainer for an ongoing public relations campaign. To accommodate small businesses, NewmanPR has created an affordable a la carte menu of high-quality public relations services.

Press release writing (including one revision): $300
Media list creation: $250 (this is a one-time charge, and we maintain the list in our online media database, so it is automatically updated with any changes)
Distribution via our desktop email client: $100

If a client purchases the whole $650 package of writing, list development and distribution, the agency will provide free online media monitoring for 30 days and an Excel clip report.
For subsequent releases using an existing list, the agency will write, distribute and monitor for $450.

Releases can be sent either as a white-label product, as if it comes directly from the client, or we can send it as a NewmanPR-branded release, with the agency handling any media responses or queries on behalf of the client.
This is the release-creation process:

1. Client provides information and conducts an interview with one of our coordinators.

2. The writer completes a rough draft that is reviewed/edited by a vice president or senior accounts supervisor.

3. The draft is provided to the client for review.

4. A list is created using the CisionPoint online media database, according to parameters set by the client, and submitted for approval.

5. The draft is revised per client input.

6. The revised version is edited by a VP or the SAS and proofed by staff.

7. A final proof is provided to the client for spelling/grammar corrections only, not content or organization edits.

8. The release is distributed, complete with appropriate website links embedded in the release.

9. Keyword media monitoring is initiated for 30 days.

10. At the end of 30 days, a report is created and provided to the client.
We cannot guarantee pickup of any release because there are many factors that influence whether a press release gets used, such as breaking news events, which are beyond our control. Also, issuing a one-off release typically does not have the impact that an ongoing PR program would have.

I can say that we have a very good track record with media in the cruise, maritime and leisure travel industries because that’s all we do. We can create lists in virtually any business sector, but the greatest success is found in dealing with journalists with whom we have developed relationships.

We do guarantee that our a la carte product will meet the same high standards as the written product we produce for our retainer clients, which has helped establish our credibility among journalists. All written material produced by the agency adheres to Associated Press style and accepted journalistic practices, as well as the basic tenets of good news writing.

For more information on NewmanPR’s a la carte PR services, contact Buck Banks at [email protected]