My 3 year old son has started to mimic smoking after seeing the advert for stop smoking he copies the little boy smoking a pencil and walks around like this saying i am smoking! None of our family smoke and we are all for anything that is in place to help smokers quit, but are having a nightmare trying to explain to our little boy that copying this is wrong. It makes me wonder how many other young children are being incorrectly influenced, perhaps it would be wise for this small part of the ad to be removed.