Like you, we're passionate about health. In 2004, one of our co-founders, Michael Pang, had such a burning desire to help natural health practitioners that he started consultancy business Alternative Health Business Solutions that had the singular purpose of helping practitioners grow their business by implementing effective marketing strategies and innovative business processes.

In 2005, Michael merged Alternative Health Business Solutions with Natural Therapy Pages with the idea that it should be easier for people to find complementary health and wellness services and information online. Finding services online such as Acupuncture, Reiki, Reflexology, Homeopathy and Naturopathy proved challenging for many people at that time - so the team was laser-focused on combining emerging technology with good old-fashioned service to innovate the way people sought out natural health practitioners.