Huge amounts of views, likes, and comments on an individual video of your Youtube channel is a wonderful thing, and a great ego boost for any creator. But have we lost the actual count of the number of the Youtube channels who have been active for so many past long years, and whose view count vastly outnumbers their subscriber count. Why is that an issue? I have another associate (a student of mine) who saw a tremendous amount of growth in his YouTube subscribers and viewers within a span of two years. Although his numbers might not be outrageous, they total well above a million views, which more than justifies his efforts. Well, if you are a brand or a creator using video as a marketing tool then, as with any other medium, you need to build a loyal fan base. Anyone can watch your video, but not everyone will have the inclination to subscribe so they can engage further with your brand. All that said, correctly implementing these techniques will surely help you achieve your goals. And, YouTube confirms that subscribers tend to watch twice as much video compared to users who don’t subscribe. What more incentive could there be? Of course, you could strike lucky and attract hundreds of thousands of subscribers on the back of one great video, but getting back to the real world.