Total Scam, product not only isn't theirs, pending lawsuit from DazzleSmile for trademark theft, the complaint also explains in detail the companies and some of the scams just from the whitening industry. Here’s the article with the link to the complaint. http://www.prnewswire.com/news-releases/dazzlesmile-sues-epic-advertising-and-jesse-willms-73643942.html I personally tried the product and a few weeks later developed health problems. Apparently I caught a viral infection. I read that this company purchases their product in bulk from China and their representative stated that they don’t have to be FDA approved, apparently not. In 6 weeks not only did they charge my credit card for products I didn't order, the 3 products that came changed names 3 times, first DazzleSmile, then DazzleWhite, then Premium White. Dazzle Smile is the company suing them for using their name. Nothing authentic or legitimate about this company or Jesse, Willms. The “manager” who wrote the comment from his company is a joke. They are calculated and have scripts to respond to all of the negative press out there, but if they are so legitimate, why do they change their name so often? Branding works for a reason, to build a reputation, like Microsoft. But when you’re trying to escape a reputation….by the way, Microsoft has sued Jesse for internet pirating and he settled that’s how much money he has made and continues to steal from innocent consumers.