Like PuRx7 mentioned before, over 90% of your oil will most likely be wasted unless it becomes water-soluble BEFORE you ingest it. That's where our proprietary Micellization Technology comes in. Mimicking the body's natural micellization process, our CBD instantly dissolves in water, rather than bunching up in oil clumps, like regular CBD. That makes our Pure cbd oil highly “bio-absorbable” to the body. That's one of the biggest reasons why we're the #1 CBD Oil in the market!