Riad Bijoux was born from the passion of an Italian entrepreneur, captivated by the magic of Marrakech and inspired to create a luxury boutique riad in the heart of the historic Medina. Designed as an elegant hospitality haven, it combines Italian warmth with the charm, soul and authenticity of traditional Moroccan riads, in collaboration with a local Berber family whose traditions bring true value and character to the experience.


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