RockAuto LLC is a family-owned online auto parts retailer based in Madison, Wisconsin, founded in 1999 by Tom and Jim Taylor. They're passionate about providing affordable auto parts, making car maintenance and repair more accessible. With a vast catalog of over 300 manufacturers, they ship parts globally, except to Antarctica.
Their business model focuses on being an online-only retailer, reducing costs and passing savings to customers. They offer a wide range of products, including mechanical parts, body parts, interior trim, and major assemblies. RockAuto doesn't have mechanics on staff but provides service manuals to help customers with repairs