Rodalink Group started in 1989 as a bicycle manufacturing company located in Surabaya, Indonesia. The company name is Insera Sena, which has grown to be one of the biggest bike assembler in Asia. Rodalink Singapore Pte Ltd decided to extend its operation into distribution and retail, by setting up 100% company owned Rodalink chain stores in Indonesia and Singapore. http://store.rodalink.com.sg/