Rolife® was founded in 2017, a sub-brand of Robotime®, which is a trendy cultural and DIY creative brand focusing on developing DIY handmade toys for adults. Rolife insists on connecting the world trend culture with ""China design"". We take ""Cuteness creates everything. Trends rises in the East."" as our brand concept, and we always believe in being cute and independent. We express the life attitude of contemporary people in our own way to the world.

Rolife is committed to exploring the infinite possibilities of life. We take DIY as a lifestyle and hope to bring great fun of DIY to everyone, to let everyone smile, and to let DIY become an important part of life. Also, we advocate the concept of a ""Slow life"" to help people find funny ways to get rid of the noise of daily life.