I bought 4 boxes of the L'Oreal Sublime Mousse, as I was really excited about this new product - Being able to do my on hair. So my sister and I decided to use this product. I went searching at Shoppers and found Sublime Mousse - PURE BLACK. So when you heard pure black, it would be safe to assume that when we did our hair it would be pre black...ummm nope. It turned brown, so now we have black hair, with brown roots...yukk...FOUR BOXES...ughhh so pissed off. I didn't have the receipt to return the other two boxes. It's safe to assume, that my sister or I will no longer be using the L'Oreal products. I think you guys need to do some further testing on your products, as I can see i'm not the only one that has had this problem. I am NOT a HAPPY CUSTOMER!