My Dad bought me a Schwinn bicycle in 1964. The bike is still in out family and my father's great grandson is now riding the bike. This bike has never broken a spoke or needed any repairs and it cost about $20. I bought a Schwinn at Target in 2005 for $200. Withing 2 years of the purchase, the bike spokes have all broken because they are made from cheap pot metal. It lasted for a dozen rides and now it's ready for a land-fill. Target told me to bring them the bike for inspection in June of 2008. I gave them my receipt and they took the bike in for a repair (replacement of the front and back wheel) After spending $90 on gas for 4 round trips to Target, and wasting an entire summer, Target told me to come pick up my bike 3 months later. No repairs were done. I ordered all the parts from Schwinn and now I need to spend an additional $80 - $100 dollars for bike repair tools and parts. Target dropped the ball every step of the way. Today I spent 2 hours on the phone and spoke with 4 different customer service reps before I was told that Target would not compensate me for all of their errors. I urge everyone to stop shopping at worst retail chain in America... Target!