The Shops at RedBird, formerly known as Red Bird Mall and later Southwest Center Mall, is a revitalized mixed-use development situated in the southern sector of Dallas, Texas. Originally opened in 1975, the mall underwent significant transformations over the years, including periods of decline and redevelopment. In 2015, the city of Dallas partnered with developer Peter Brodsky to reimagine the site as a vibrant live-work-play district, now known as Reimagine RedBird.