There can often be pessimism around creating tours for locals, with popular opinion being that locals don’t pay big money and they aren’t interested in what you’re selling. But Josh doesn’t believe this to be the case he’s confident locals with pay if you are solving a problem for them. Locals may not want to pay for the exact some tour you would sell to someone who’s never stepped foot in your area, but they may well be interested in an experience that has been created will them in mind.