I am extremely offended by the recent bombardment of Commercials that have hit the air waves on all Commercial stations available in the Ballarat area! In particular the add's have been applying that, Genius's & works of Genius's, are trivial in comparison to the Products being Promoted. Namely, the "Holden" ad that insults the life & work of Albert Einstien! The Ad implies that a car sale, is no comparison to the Theories & Achievements of the caliber of Einstien's life's work! Another Ad has the same message, but instead of Einstien they have replaced it with the Mysteries of the Ancient Egyptian Pyramids! I would like to see that this, or those, Advertisement Agency's have there slandering Ad's taken off the air, along with any other penalties applied, to the extent of the Law. Including the foundation of people, whom have the ability to judge whether or not, Advertisements are meeting the Moral Standards, of what is allowed on the Air. Also, I'm appalled at the low standard of all commercials, and shame on SBS to be Monopolized into allowing commercials on our Station.