When is Sale answers one question: should you buy now, or wait for the sale? Search a clothing brand and you get its annual sale calendar for your market, when each sale usually starts and ends, how deep the discounts typically go, which categories get reduced, and how long it is until the next one. Zara, H&M, Nike, Gap, Old Navy, Aritzia, Lululemon, Kohl's, Patagonia and Uniqlo are among the high-street and DTC brands covered across the UK and US, with region-specific calendars, so a UK shopper sees Boxing Day and the January sales while a US shopper sees Labor Day and Presidents' Day, rather than one calendar pretending to fit both markets. The dates are built by tracking how each brand's sales have actually run in past years, and publishing the pattern rather than a guess. Brands are creatures of habit: a retailer that has started its summer sale in late June four years running will very likely do it again. No account, no signup, no app, no browser extension, no ads, no email required. Search a brand, read the answer, get on with your day.

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