In 2018, Wild Dough was founded by an Aussie mum, Mel, who originally created Wild Dough for her own children, right from her kitchen bench. Today, Wild Dough is an award- winning company, is available from 50+ retail stores across Australia and has expanded internationally, with local warehousing also in the USA. Mel is on a mission to give other mums the tools, education, and the products to facilitate exciting sensory experiences for their children whilst claiming sometime back for themselves.