If customer retention is the cornerstone of your business plan then you are doomed. Let me share my story and get your thoughts: Our family purchased a new Honda equipped with all the bells and whistles. As part of the purchase we received XM radio, at no charge, for a certain time frame. Smart marketing on your part, try it and if they like it they’ll stay with you. We tried it and liked it, but the $12.95 per month fee was too much for our liking. We let the free service lapse, then the calls from the XM folks started, trying to... read full review »