I've just been reading an earlier complaint about a similar product to the one I'm writing about: Clairol nice'n easy Foam, Colour 5A (medium ash brown). Like the previous writer, I have been using this product in its previous form (shampoo, not foam) and the colour was as described. This time (first time I've used the foam) the same colour came out pitch black. It's completely unsuitable for my age and colouring, and looks ridiculous. I'm not sure how to proceed with this complaint, but would like to warn other potential users that what you see is not what you may get! read full review »