They run a constant add about giving you up to $6k over the Kelly Blue Book value on your car. I went in with a Kelly Blue Book number on my car at $14, 975 BLUE BOOK® TRADE-IN VALUE Close Trade-In ValueKelley Blue Book Trade-In Value is the amount consumers can expect to receive from a dealer for a trade-in vehicle, assuming an accurate appraisal of the vehicle's condition, mileage and features. This value will likely be less than the Private Party Value because the reselling dealer incurs the cost of safety inspection... read full review »