Sears had a 3 day sale on the Sony KDL-40VE5 for $899 with another 10% off in-store instant coupon for a net $809 price before tax. Best Buy had the TV for $1199. Sony just added a $300 spiff to retailers for the TV which Best Buy did not reflect in their price. Best Buy policy clearly states they will match price including instant rebates on in-stock items, regular stock items at a bricks and mortar competitor. The sales person at Best Buy confirmed the price and availability of the TV at the Sears down the street from Best Buy. The store... read full review »