Competitor gap analysis is usually one of the more useful exercises in an SEO audit, precisely because it answers a slightly different question than most standard reporting does. Rather than asking how a business is performing in isolation, it asks what the businesses currently outranking it are doing that this one is not, which tends to surface far more actionable findings than a generic keyword report ever will. Ceol Digital's approach starts by identifying genuine competitors, which is not always the same list a business owner would... read full review »