This is my complaint, I went to Vons a week ago Altadena Milk was $2.99 a half gallon, Well they had a coupon in the Union Tribune paper for a dollar of on any Milk that had California Milk on it, Vons raised the price of the milk $1.00 From $2.99 to $3.99 a half gallon. in other wards you pay a dollar more because of the Coupon> We are in a recession, That Coupon would of brought the price of the Milk to $1.99 a half gallon. Which would of given a family with children who drink a lot of milk a break. And Vons gets paid for turning in the coupon, The same Altidena Milk is $2.89 at our local 7-11. What price gouging, Even though it is a small item. read full review »