This is something I questioned on 1/29/2010 in the store #2166. Before I traved to the store I went on the web for the best price and availability for a Michael Jackson DVD Number Ones (0074645699998). On the Barnes & Noble web site it was $10.79 (today- 1/31/2010 it was cheaper at $10.19) and with the ability to "pick it up in the store", I went to B & N. I did not use the web for my purchase, but went directly to the store - whereby the price was $14.99. I questioned the salesperson about this - oh, that's a web price... read full review »