I guess this falls under the 'you get what you pay for' tag. I am on a limited income and as such, I try to shop around for the best deals on food. I don't normally go to Iceland for my shopping, but this past weekend I did. Although I did save a few quid on my weekly shopping, I was not impressed with the overall quality of the purchases at iceland - especially the meats, veg, and fruits. The fruits and beg seemed to mysteriously go bad the following day after the purchase and the meat quality just looked and tasted 'dodgy'. Has anyone esle had this experience at Iceland? I don't think I'll be going back. read full review »