Attempted to register a new publisher imprint with Lightning Source -- they provide NO online assistance with the application. Asking a question is forbidden: they are the latest SOUP NAZI : no questions! Go away! NO service for you! If one persists in trying to receive assistance, one is given the boot from the queue and contacted by semiliterate yahoos who tell you to read the manual. Duh! Obviously the online manual does not answer the entire universe of possible questions which arise during the online application. Lightning Source personnel cannot be reached in person and take up to 24 hours to reply to voicemail or email. There is NO assigned customer service rep until one completes the application to become a POD client. There is NO assistance for simple questions, and the application form is inherently flawed but -- do NOT ask questions! Lightning Source is ripe for a good RICO lawsuit since they control access to other small publisher services. Similar complaints are pandemic on the web re: their shoddy service and arrogant attitude.