I have used other L'Oreal hair color products (Preference, Excellence) without any problem. I wanted to try the Feria because of the shine the company says it imparts to the hair. What happened to me was anything but beautiful. I have very fine thin hair and usually have no problem blow drying it. Now I have a very hard time getting a brush through it AND it looks and feels straw-like. So far none of the products I purchased to tame the frizz have worked on it. Don't buy/use Feria hair color!!! read full review »